Founders Story
Raj Makhija -
Founder of Abstract Digital World
I Didn’t Build an Agency. I Built a Vision.
And that vision is Abstract — where creativity meets clarity, and passion meets purpose.I started Abstract when I was 21 — in a 100 sq. ft. space, one computer, and one dream: to make marketing more real, more emotional, and more accountable.
There were no investors, no comfort, and no shortcuts — just long nights, big rejections, and a bigger belief that one day, we’d create something meaningful.
The early days were chaotic — hustling across cities, managing multiple industries, and learning by doing everything ourselves.
We worked with anyone who believed in us — small cafés, fashion startups, tech brands, pharma giants — across India, UAE, Qatar, and Italy.
Those years taught me the most valuable lesson — creativity is easy, consistency isn’t. And consistency is what Abstract was built on.
The Turning Point: 2021
By 2021, we had worked across 20+ sectors — but I realized something was missing. We were creating campaigns, but not building systems.
That’s when I made the hardest — and best — decision of my career:
to focus entirely on Real Estate and build something that truly impacts both marketing and sales.
What followed changed everything.
In just three years, we scaled 10x — creating campaign frameworks, CRM systems, pre-sales training modules, and AI integrations that made developers trust us not as vendors, but as partners.
The Philosophy
"I don’t believe in selling services. I believe in solving problems."
Every project we work on isn’t just a business deal — it’s a story we want to tell right. Because when developers grow, the city grows, and that’s the kind of impact I want Abstract to leave behind.
My vision now is simple —
to make Abstract India’s most trusted marketing ecosystem for developers. Not by being the biggest, but by being the most honest, intelligent, and inventive.
A Note to Developers
If you’re reading this, you probably know how chaotic marketing can feel today.
My promise to you is simple — When you work with Abstract, you’ll work with a team that listens, understands, and cares about your project as much as you do.
We don’t chase awards. We chase results — and relationships that last.
Because I’ve built this company brick by brick — not for recognition, but for relevance.
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