Raj Makhija -
Founder of Abstract Digital World

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I Didn’t Build an Agency. I Built a Vision.

I started Abstract when I was 21 — in a 100 sq. ft. space, one computer, and one dream: to make marketing more real, more emotional, and more accountable. There were no investors, no comfort, and no shortcuts — just long nights, big rejections, and a bigger belief that one day, we’d create something meaningful.

The early days were chaotic — hustling across cities, managing multiple industries, and learning by doing everything ourselves. We worked with anyone who believed in us — small cafés, fashion start ups, tech brands, pharma giants — across India, UAE, Qatar, and Italy

Those years taught me the most valuable lesson — creativity is easy, consistency isn’t. And consistency is what Abstract was built on.