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Brand Introduction
Project Parivaramm is an Eco-modern real estate project located in Vavandhal-NH4-Panvel, Navi Mumbai. It offers spacious and affordable apartments with state-of-the-art amenities and a beautiful location.
![](https://abstractdigitalworld.com/wp-content/uploads/2023/12/Group-21.png)
Challenge
In a highly competitive real estate market, how can Project Parivaramm differentiate itself from other established brands in the same area like Wadhwa Wise City and Hiranandani Fortune City?
![](https://abstractdigitalworld.com/wp-content/uploads/2023/12/Group-22.png)
Strategy
We marketed Project Parivaramm as “The City of Future: Opportunity,” emphasizing that despite its futuristic appeal, it provides the best home-buying rates compared to competitors. Our campaign effectively conveyed this message to our target audience.
![](https://abstractdigitalworld.com/wp-content/uploads/2023/12/rankings.png)
Results
The unique positioning of Project Parivaramm as an opportunity in the city of the future helped it to stand out from the competition
☑️ The campaign resulted in an increase in sales and revenue for Project Parivaramm.
3000+
Verified Leads generated
300+
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