Vijay Jeswani’s - Abstract Digital World

Trending insights to be in the loop.

Brand Introduction

Project Parivaramm is an Eco-modern real estate project located in Vavandhal-NH4-Panvel, Navi Mumbai. It offers spacious and affordable apartments with state-of-the-art amenities and a beautiful location.

Challenge

In a highly competitive real estate market, how can Project Parivaramm differentiate itself from other established brands in the same area like Wadhwa Wise City and Hiranandani Fortune City?

Strategy

We marketed Project Parivaramm as “The City of Future: Opportunity,” emphasizing that despite its futuristic appeal, it provides the best home-buying rates compared to competitors. Our campaign effectively conveyed this message to our target audience.

Results

The unique positioning of Project Parivaramm as an opportunity in the city of the future helped it to stand out from the competition

☑️ The campaign resulted in an increase in sales and revenue for Project Parivaramm.

3000+

Verified Leads generated

300+

walk-ins

Brand Introduction

Project Parivaramm is an Eco-modern real estate project located in Vavandhal-NH4-Panvel, Navi Mumbai. It offers spacious and affordable apartments with state-of-the-art amenities and a beautiful location.

Challenge

Parivaramm aimed to promote its first-time offerings of 3, 4 & 5 BHK homes near Panvel. The challenge was to create an emotional connection around these options to boost interest and bookings. The project also featured Studio, 1 & 2 BHK homes, adding complexity to highlighting the uniqueness and attractiveness of the 3, 4 & 5 BHK choices.

Strategy

Abstract, a digital marketing agency, devised the “Yeh Jodi Hit Hai” campaign for Parivaramm, emphasizing the appeal of 3, 4 & 5 BHK options. Creatives featured different pairs like mother-daughter, father-son, and husband-wife, presenting them as “Yeh Jodi Hit Hai.” This emotional approach was extended to showcase the 3, 4 & 5 BHK choices, emphasizing ample space and competitive pricing.

Results

The “Yeh Jodi Hit Hai” campaign achieved success, generating 1000+ leads within a week of launch.

1000+

Verified Leads Generated

300k

Social Media Impressions

200%

Increased Engagement

150%

Boosted Website Traffic

Brand Introduction

Project Parivaramm is an Eco-modern real estate project located in Vavandhal-NH4-Panvel, Navi Mumbai. It offers spacious and affordable apartments with state-of-the-art amenities and a beautiful location.

Challenge

The biggest challenge faced by Project Parivaramm was the location, which was relatively unknown among potential buyers. The project also had to compete with other established brands in the highly competitive real estate market. The challenge was to create awareness, generate leads, and increase sales, while also establishing trust and building a strong relationship with potential buyers.

Strategy

We at Abstract Digital World, came up with the “Hum Saath Denge” campaign, which focused on the idea of partnering with buyers at every stage of their dream home journey. The campaign emphasised the project’s commitment to providing personalised and hassle-free services to help buyers navigate the buying process with ease.

We employed a comprehensive marketing strategy that included a mix of PR activities, influencer marketing, and digital marketing. The PR activities were aimed at creating location awareness and generating interest in the project among potential buyers. The influencer marketing involved partnering with Instagram influencers who had a large following in the real estate niche, and who could promote the project to their followers.

The digital marketing efforts included the creation of a dedicated landing page that showcased the project’s features and benefits, and a comprehensive CRM system to track and manage leads. The campaign was launched across multiple digital platforms, including social media, email marketing, and display advertising.

The campaign emphasized four key guarantees: Happiness Guaranteed, Investment Growth Guaranteed, Quality Guaranteed, and Luxe Life Guaranteed. Each guarantee was showcased through a series of creative ads featuring catchy slogans, colorful visuals, and engaging storytelling.

The campaign was launched across multiple digital platforms, including social media, email marketing, and display advertising.

Results

The “Yeh Jodi Hit Hai” campaign achieved success, generating 1000+ leads within a week of launch.

1000+

Verified Leads Generated

300k

Social Media Impressions

200%

Increased Engagement

150%

Boosted Website Traffic

Ξ Our Case Study

Trending insights to be in the loop.

As one of the most prominent agency in digital marketing for real estate companies, we aim to help our clients foster lasting partnerships based on trust and unwavering commitmentAs one of the most prominent agency in digital marketing for real estate companies, we aim to help our.