Project Parivaramm is an Eco-modern real estate project located in Vavandhal-NH4-Panvel, Navi Mumbai. It offers spacious and affordable apartments with state-of-the-art amenities and a beautiful location.
Yeh Jodi Hit Hai
The campaign resulted in an increase in sales and revenue.
The unique positioning of Project Parivaramm as an opportunity in the city of the future helped it to stand out from the competition
Parivaramm aimed to promote its first-time offerings of 3, 4 & 5 BHK homes near Panvel. The challenge was to create an emotional connection around these options to boost interest and bookings. The project also featured Studio, 1 & 2 BHK homes, adding complexity to highlighting the uniqueness and attractiveness of the 3, 4 & 5 BHK choices.
Abstract, a digital marketing agency, devised the “Yeh Jodi Hit Hai” campaign for Parivaramm, emphasizing the appeal of 3, 4 & 5 BHK options. Creatives featured different pairs like mother-daughter, father-son, and husband-wife, presenting them as “Yeh Jodi Hit Hai.” This emotional approach was extended to showcase the 3, 4 & 5 BHK choices, emphasizing ample space and competitive pricing.
