How to rank real estate projects on Google SERP

Your new real estate project is ready. You've invested everything into it. But here's the thing: nobody can find you on Google.

That's the problem I see with most builders and developers. They launch projects worth crores, but their online presence is basically invisible. Meanwhile, their competitors appear on the first page of Google search results and capture all the qualified buyers.

Sound familiar?

Let me tell you what's really happening. When someone types "new apartments in Bandra" or "luxury flats near Powai", they rarely go past the first page of Google. Most people click on one of the top three results. If your project isn't there, you've already lost that buyer.

The good news? You can actually rank your real estate projects on Google. You don't need massive budgets. You don't need to be Zillow. You need the right approach.

Stop competing the wrong way

Here's what most developers do wrong. They try to rank for general keywords like "homes for sale" or "flats in Mumbai". That's a losing battle. Thousands of portals and websites are already fighting for these terms. You can't win that game.

What you actually need to do is different

Target specific keywords that genuine buyers search for when they're ready to buy. Keywords that tell Google exactly what someone wants.
Think about it this way. Someone typing "luxury 3-bedroom apartments in Bandra under 1.5 crore" is much closer to buying than someone typing "homes for sale". The first person knows precisely what they want. They're ready to move forward.

This is where real estate SEO optimisation starts

Look for keywords where you can actually rank. Keywords with less competition. Keywords that buyers in your area are searching right now. Use Google Keyword Planner or tools like Semrush to find phrases people search 50 to 300 times per month with lower difficulty scores.

Pick 5 to 10 strong keywords for each project. Build your strategy around these.

Make your project page a ranking machine

Now you know which keywords matter. Time to build pages that actually rank.

Start with your title tag. This is the blue text people see in Google search results. Keep it between 50 and 60 characters. Include your project name, the location, and one key feature.

Example: "3BHK Apartments in Bandra | New Luxury Project"

That's it. Simple. Clear. When Google reads this, it knows exactly what your page is about.

Your meta description comes next. This is the small text under your title in search results. Write something that makes people want to click.

Example: "Discover 3BHK apartments in Bandra with ocean views. Starting at ₹2.5 Cr. Visit today."

Make sure it's less than 155 characters. Include what makes your project special.

Now, let's talk about your actual page content.

Start with a clear heading about your project and location. Then add sections about:

• Why this location is great 
• What amenities are you offering
• Different floor plans available
• Pricing information
• Nearby schools and transport
• Questions people usually ask

Add your primary keyword naturally into this content. Not everywhere. Just where it fits naturally. Mention it once or twice. That's enough.

Use real estate seo optimization practices here. Make your photos large and clear. Add a map showing the location of your project. Keep paragraphs short so people can actually read on their phones.

Link to your other pages too. If you write a neighborhood guide, link to it from your project page. This tells Google that your site has quality information and keeps visitors on your site longer.

Get local, Get found locally

Here's something many developers forget. Local search matters a lot.

Claim your Google Business Profile right now if you haven't already. Add your correct business name, address, and phone number. Make sure this information matches across all online sources.

Upload good photos of your property. Show your amenities. Show your team. Add new images regularly. This tells Google your business is active and real.

Ask your buyers to leave reviews. Real reviews. 83% of people check reviews before choosing a builder. Reviews also tell Google that your business deserves to rank higher.
Respond to reviews, too. Both good and bad ones. This shows you actually care about customers.

Make sure your website loads fast. Seriously, this matters. If pages take 4 seconds to load, most buyers leave. Compress your images. Clean up your code. Test your speed on Google PageSpeed Insights.

Your website must work perfectly on phones. 72% of real estate searches happen on mobile. Your buttons should be easy to tap. Your property photos should load smoothly.

Build real authority for your project

Google sees backlinks as votes of confidence when good websites link to your project page.

Get mentioned in local news articles. Write for real estate blogs. Sponsor local events and ask them to say you online. Partner with mortgage companies or home staging businesses. These connections naturally lead to backlinks.

Don't buy links. Don't use shady tricks. Stick to real, earned backlinks from actual websites.

Your next step

You now know the real estate seo optimization strategy that actually works. Target the right keywords. Build pages that rank. Get local. Build authority.

This takes 3 to 6 months to show real results. But when it works, you'll see qualified buyers finding your projects every single week.

Stop losing buyers to competitors. Start ranking your real estate projects properly.

Ready to make this happen? Our team helps developers rank higher and close more sales. Explore our real estate seo services today, and let's get your project on Google's first page.

Suggestion: 
“SERP" is very technical 80% of your audience won't understand

Instead: "How to Rank Real Estate Projects on Google Search