Omnichannel campaigns- Syncing WhatsApp, search, social and CRM for better ROI

In today’s modern day and age, people don’t just use a single social media platform at a time but 2-3 of them simultaneously, juggling through them. This aspect can be used as an advantage to advertise your businesses, services and products thereby converting them into instant leads. This is the heart of omnichannel marketing.

Read ahead to gather more information. 

What is an Omnichannel campaign?

An omnichannel campaign co-ordinates with different platforms for a seamless navigating experience of the customers. Instead of treating whatsapp, google search, ads, CRM as independent entities, omnichannel marketing unifies them through shared data, messaging and timing.

The role of each channel in omnichannel ecosystem

Search- Capturing high-intent demand

Search is always based on the intention of the user. When someone searches any query on google search, they want an answer that fulfills that by providing a solution and other relevant prospects.

In an omnichannel setup:
Search ads drive users to specific landing pages or click to whatsapp experiences.
Keywords inform customer grouping in CRM.
Different search behaviours of the searcher direct follow-up offers along with messages.

Social Media- Discovery and retargeting at scale

The various social media platforms like facebook, instagram, LinkedIn and TikTok, used by millions are powerful for discovery and engagement. But, their actual advantage lies in retargeting with omnichannel campaigns.

Examples include-
Retarget search visitors with social ads that help reinforce value proportions significantly.
Use CRM segments to create look-alike audiences.
Drive social traffic directly into whatsapp conversations instead of plain cold forms.

Whatsapp marketing- The engagement and conversion engine

Whatsapp is currently among the top performing channels for optimum client engagement which leads to conversions. It bridges the gap between marketing and sales, helping the customers with their buying journey.

In an omnichannel campaign, Whatsapp marketing can- 

• Capture leads directly from search and social ads.
• Send reminders, order updates, and customer centric offers.
• Nurture prospects with automated flows and human handoffs.
• Re-engage inactive leads from CRM segments.

CRM- The master mind behind the operation

• CRM is the one that integrates everything together.
• Uniting consumer profiles across various touchpoints.
• Taking into consideration the behaviour of its clients for providing personalized automated campaigns.
• Segregating audiences on the basis of the stage in the buying process, intention, or value.
• Storing the conversion data back into the ad platforms of various channels.

Why Omnichannel matters for ROI?

Marketing ROI improves when -

• Customer’s buying journeys are less time consuming and hassle-free.
• The messages sent are relevant within a short duration.
• Data informs targeting and personalization.
• Drop-offs are reduced across every channel.

According to industry research, omnichannel customers tend to -

• Are ready to spend more money for every service, facility and product acquired.
• Convert leads at a faster pace.
• Remain loyal for longer.

By merging Whatsapp, social, search and CRM, brands can reduce the cost of acquisition, help holding value that lasts for a lifetime and meticulously improve attribution accuracy.

What are multi-channel campaigns?

Multi channel campaigns engage customers in a range of platforms like website, social media, email, physical stores, for them to interact via the platform they are using. This elevates the lead generation, creates optimum brand awareness and fosters conversions by gaining their attention where they already are. Here, every platform's uniqueness can be used for transferring a cohesive and relevant message.

Difference between multi-channel campaigns and omnichannel campaigns

The major difference between multi-channel campaigns and omnichannel campaigns is that multi-channel campaigns work individually whereas omnichannel campaigns connect to create one fluid buyer story.

In short, multi-channel campaigns are about being present everywhere whereas omnichannel campaigns are about being connected everywhere to offer a unique brand experience for each customer while being cohesive.

Benefits of omnichannel marketing

Same experience everywhere

• Same aesthetic, same way of communication and same importance on every channel.

Premium data insights

• When all the channels integrate with one another, you can have a better understanding of the entire customer journey.

Excellent customer retention

• Customers are present through the entire buying process when they are well-co-ordinated with at every phase, till they complete the purchase.

A sales driven approach

• According to research, customers using omnichannel processes spend approximately 30-40% more money as compared to single channel shoppers.

Faster decision making

• Customers receive timely and product specific information across platforms, reducing doubts and delays.

Competitive advantage

• Brands offering a premium buying experience stand-out from others in crowded markets.

Search marketing for real estate

Search marketing for real estate is the first step of the real estate journey. Frequent search intents means eagerness to evaluate or even buy. When search campaigns are combined with major platforms like whatsapp, social media and CRM, they exceed lead generation and offer active engagement. Hence, search marketing for real estate is of prime importance.

In whatsapp marketing, Click-to- WhatsApp experiences allow quick interactions for the client to make the purchase. This is better than sending search traffic to basic forms. Every customer's query gets solved like the pricing rates, to acquire more information through brochures and finally scheduling site visits, leading to better conversion rates.

Conclusion

Hence, omnichannel campaigns are no longer an option but a necessity. By syncing whatsapp, social media, search and CRM, brands can create a seamless buying journey for the customers through fruitful experiences, driving measurable business outcomes as well.

If you are looking from a premium ad agency, click on the link provided.

Frequently asked questions

1. What is an Omnichannel Campaign?

A - It is a way of marketing where search, social, and CRM integrates to offer an optimum customer buying experience. 

2. What makes Omnichannel Campaign and multichannel campaign different ?

A - Multichannel works independently whereas multichannel campaigns combine different platforms for a unified customer journey.

3. What is the importance of whatsapp in omnichannel marketing?

A - Whatsapp helps to provide real time conversations, quick follow ups and an increased conversion rate.

4. Is omnichannel marketing suitable for real estate?

A - Yes. Omnichannel marketing helps in increasing the lead generation, schedule site visits for interested buyers and foster quicker decision making. 

5. What is click-to-Whatsapp?

A - It allows users to start instant whatsapp conversations directly from ads displayed.