Brand Strategy

Shristi Sea View

Shristi Sea View is a premium sea-facing 42 storied apartment project located near Shivaji Park, Mumbai. The key motive of the campaign is to drive awareness about the Shristi Sea View not only among the existing Clients but also to generate leads of potential clients unaware of the project.

Services
Lead Generation Campaigns

Exploring the creative process

To spread awareness about the premium apartment project

Challenge

Shristi Sea View wanted to promote its apartment project in Shivaji Park, Mumbai and reach as many potential investors and commercial property buyers as possible. To promote Shristi Sea View among potential investors and commercial property buyers.

To generate leads through widely published social media campaigns in South Mumbai. To Reach widespread audience on social media to build brand and to increase lead generation.

Strategy

Designed an effective campaign strategy to bring Alive the property’s exclusivity

  • Strategic Brand Placements – We proposed a media mix of branding and social media marketing strategies to create a brand impact on our target audience, leading them to enquire about the commercial property with the use of call to actions.
  • A Social Media Led Approach – Facebook and Google were chosen as the primary platforms to run the campaign and increase brand visibility and to generate leads.

Results

We deployed a mix of Interest and behavioral based targeting on Facebook & Google to reach out to the core TG of potential investors and commercial property buyers.

411931

People Reach

375+

Leads generated

691527

Post Impressions

0.3%

Conversion Ratio

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