Case Study

PIRAMAL MAHALAXMI

Defined social media strategies and identified the right approach towards enhancing the brand image, recall, and preference.

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Piramal Mahalaxmi – South Mumbai

The flagship development of Piramal Mahalaxmi reflects the luxurious vibe of South Mumbai with its magnitude and magnificence. This luxury development offers coveted views of the 225 acre Mahalaxmi Racecourse, Arabian Sea, Mumbai Harbour and the bustling city life.

Objectives.

To leave an outstanding impression of the Piramal Mahalaxmi projects.

The most important objective to achieve with this campaign was to establish and elevate the image of ‘Piramal Mahalaxmi’ among potential clients unaware of the luxurious apartments.

To promote the company with innovative digital marketing tools and strategies to reach as many prospects as possible

To leave a grand impression of the Piramal Mahalaxmi & to generate leads throughout the online marketing campaign.

To penetrate the real-estate market of educated segment using the digital marketing campaigns.

Execution – Creative Ideas & Strategy

We created a comprehensive marketing plan with a media mix of crisp content, social media and effective marketing strategies to get quality leads and high conversion rates.

  • Boost in Brand Visibility: The 1st campaign was started with promoting Piramal Mahalaxmi on social media platforms like Facebook & Google to build brand awareness and to increase brand visibility which resulted in huge amounts of lead generation.

  • Sure-Fire Conversion Tactics: Once these campaigns started delivering, we incorporated our strategic conversion tactics in our ads and the leads started rolling in. Continuous efforts were put into creating effective brand strategies and execution to attract new prospects.

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