Brand Strategy

Parivaramm

Project Parivaramm an Eco-Modern Residential Homes is developed by Vijay Properties based in Panvel. The developer has already delivered many projects located in different parts of Navi Mumbai.
Vijay Properties has been one of the finest developers in Navi Mumbai, delivering quality homes bring Health, Nature, Unity, and all features that the generation lifestyle possibly demands.

Website
https://parivaramm.com/

Exploring the creative process

To establish and elevate the image of “Parivaramm – Salaah Nahi Saath Denge!”

Challenge

The main pain area of the project is the awareness of the location where the project is located along with the generation of qualified leads, digital presence, and a CRM where the leads can be properly nurtured and which should result in lower cost per acquisition.

Parivaramm has his own uniqueness with no compromise in the quality of the product, the awareness of the same is much required to reach out to the target audiences.

Strategy

Started by creating social media channels from scratch and delivered a microsite cum dynamic site that provides relevant information that the user possibly looking for in the project. During the lockdown, to enhance the customer experience, we have created a virtual 360 tour along with the online payment system to book the flat by sitting at home.

We launched multiple campaigns to bring user attention like ‘Ghar pe Ghar’ ‘Hum Saath Denge’ ‘5-Star Homes’ ‘Yeh Ghar aapka hai’ which resulted in 3X times site visitors. While in lead generation, we have received 75% qualified leads coming from Facebook & Google Ads.

Results

With creation of multiple videos & social media content to bring awareness of the project and promoted Vavandhal location as ‘City of Future’ and the same got published in Hindustan Times, ANI news, Business Standards & 20+ online articles which have created an overwhelming response and had given us a great impact on the awareness of the project.