Labdhi Lifestyle Limited - Abstract Digital World

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Brand Introduction

Labdhi Zolo is a premium real estate project located in the bustling area of Wadala. The project boasts of modern amenities and luxurious features, making it an ideal investment opportunity for those seeking high-end living spaces. With state-of-the-art facilities and impeccable design, Labdhi Zolo promises a comfortable and convenient lifestyle to its residents.

Challenge

Team Labdhi was tasked with creating a dynamic landing page and running a Google Ads campaign to attract HNI clients and potential investors for the Labdhi Zolo project in Wadala, which had a minimum investment of 98 lakhs. The challenge was to deliver a minimum of 30 qualified leads daily. The team had to navigate the competitive real estate market and create a unique strategy to target the right audience and maximize ROI. The stakes were high, as the success of the campaign would determine the future of the Labdhi Zolo project and establish it as one of the best investment opportunities in India

Strategy

Team Abstract met the challenge of driving traffic for high-net-worth individuals interested in the Labdhi Zolo project through a dynamic landing page and a successful Google Ads campaign. Constant optimization and a unique ROI calculator enhanced effectiveness. The strategy, requiring a deep understanding of the target audience and real estate market, was complex but successful. The campaign highlighted four guarantees—Happiness, Investment Growth, Quality, and Luxe Life—via creative ads on various digital platforms.
The campaign was launched across multiple digital platforms, including social media, email marketing, and display advertising.

Results

Our campaign for Labdhi Zolo project located in Wadala delivered outstanding results by driving highly qualified traffic with a significantly lower bounce rate and higher average time spent on site by users.

65%

Increased qualified
traffic

25%

Decreased bounce
rate

50%

Increase in
leads count

Brand Introduction

Labdhi Gardens is a real estate project located in Neral, Maharashtra, developed by Labdhi Lifestyle. The project offers spacious and luxurious apartments in a serene environment surrounded by nature. With a focus on providing a modern lifestyle, Labdhi Gardens is equipped with all the necessary amenities to cater to the needs of its residents. The project aims to offer a perfect blend of comfort, convenience, and luxury to its residents.

Challenge

Labdhi Gardens’ previous lead generation campaigns resulted in a high percentage of junk leads, with 80% of the generated leads being fake or uninterested in purchasing the property. Team Abstract was tasked with creating a verified lead generation campaign that would deliver more than 60% qualified leads within a tight timeframe. The challenge was to develop a campaign that would filter out low-budget and uninterested leads while optimizing the cost per lead to deliver a significant increase in sales figures.

Strategy

In order to address the challenge of generating qualified leads for the Labdhi Gardens – Neral project, Team Abstract devised a comprehensive strategy that involved targeting users at the pincode level who had expressed an interest in buying a home and were ready to pay the Expression of Interest (EOI) online.

To achieve this, we created a filtered and qualified form for our Facebook and Instagram lead generation campaign. The form was designed to weed out users with low budgets or who were not genuinely interested in buying the Labdhi Gardens – Neral project. This helped us to minimize the number of junk leads and increase the percentage of qualified leads.

Additionally, we identified potential buyers at the pincode level who were actively searching for properties in the Neral region and targeted them with personalized marketing messages through various channels. This approach helped us to reach the right audience and increase the chances of generating high-quality leads.

Overall, our targeted and data-driven approach helped us to deliver more than 65% qualified leads within 6 months, resulting in increased footfalls to the project site and a significant uptick in the collection of EOIs.

The campaign emphasized four key guarantees: Happiness Guaranteed, Investment Growth Guaranteed, Quality Guaranteed, and Luxe Life Guaranteed. Each guarantee was showcased through a series of creative ads featuring catchy slogans, colorful visuals, and engaging storytelling.

The campaign was launched across multiple digital platforms, including social media, email marketing, and display advertising.

Results

Our OOH campaign and lead generation efforts were a huge success, generating over 1500 verified leads for Eternia Space. The campaign also resulted in over 1 million impressions and a 2.5X increase in site visits compared to the previous year.

1500+

Verified Leads generated

2X

Increase in site visits

100000+

Impressions generated

Brand Introduction

Labdhi SeaBreeze is a premium residential project located in the heart of Wadala, Mumbai. It is an exclusive sea-facing project featuring modern amenities, exquisite design, and prime location, making it an ideal choice for discerning buyers seeking the best in urban living.

Challenge

Labdhi SeaBreeze was looking for a verified lead generation campaign across targeted locations. They were seeking a reliable partner to execute an effective campaign that would generate quality leads and increase site visits.

Strategy

Team Abstract, a leading digital marketing agency, was tasked with executing the lead generation campaign for Labdhi SeaBreeze. Our strategy involved a targeted approach utilizing various digital channels, including social media, Google Ads, and email marketing, to reach potential buyers in specific locations.

To ensure that the leads generated were verified and of high quality, we implemented a multi-layered filtering process. We used advanced technology and machine learning algorithms to filter out invalid leads, ensuring that only qualified leads were forwarded to Labdhi SeaBreeze.

Results

Through our lead generation campaign, we were able to generate over 2000 verified leads for Labdhi SeaBreeze, with a 60% qualification rate. Our multi-layered filtering process ensured that only quality leads were generated, which ultimately resulted in a 2X decrease in conversion ratio.

65%

Increased qualified traffic

25%

Decreased bounce rate

50%

Increase in leads count

Ξ Our Case Study

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As one of the most prominent agency in digital marketing for real estate companies, we aim to help our clients foster lasting partnerships based on trust and unwavering commitmentAs one of the most prominent agency in digital marketing for real estate companies, we aim to help our.