Brand Strategy
Labdhi Lifestyle
Labdhi lifestyle Limited, is a known real estate developer in Mumbai. Labdhi Lifestyle is a modern-age conglomerate, promoted by a group of individuals with a stellar business record and more than 100 years of collective experience. Last year alone, the group delivered 500+ apartments more than a year ahead of its schedule, and it is self-financed with zero external debt.
The Company was able to deliver 22 buildings in the first 3 years of its existence. It is a 100% professionally managed organization.Â
Services
Website | Search Engine Optimization | Online Brand Reputation
Website
https://labdhilife.com/
Exploring the creative process
To establish and elevate the image of “Parivaramm – Salaah Nahi Saath Denge!”
Challenge
Labdhi Lifestyles was looking for a complete revamp of their brand site & required a content management solution that can help their team to create multiple project listing/landing pages from the backend itself without doing any code. Apart from the brand website revamp, online brand reputation was a core part to be work on dealing with dismissive user feedback.
Post website revamps, SERPs were a must-add-on to give a boost in the search results of competitive & brand keywords.
Strategy
Team Abstract took no time and started working on the user interface and creating the best experience possible to enhance the look and feel of the website. Few Samples were shared initially and after the approval, we started working on the frontend and backend part of the website which resulted in a strategic combination of the brand site + landing pages for each project and delivered a powerful content management system (CMS) which is completely customized as per the requirements.Â
On brand reputation, we worked on communicating with the existing clients and created a strategy that helped us generate more than 100+ google business reviews and the rating got increased from 3.2 to 4.1 stars rating.
We started working on 40+ keywords which include brand keywords, short and long phase generic keywords for which we performed on-page & off-page activities like blog posting, Article submission, Press releases, competitive analysis, keywords researched, guest posting, and other such activities which resulted in rankings of brand keywords from No search results to Top 5 and generic made it through in top 50 search results.
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