Brand Introduction:

Project Parivaramm is an Eco-modern real estate project located in Vavandhal-NH4-Panvel, Navi Mumbai. It offers spacious and affordable apartments with state-of-the-art amenities and a beautiful location.

Challenge :

The challenge for Parivaramm was to convey the message of the availability of the first-time offered 3, 4 & 5 BHK options near Panvel to potential buyers and create an emotional touch around the combination of these flats, to increase interest and bookings for the project. The project also offered Studio, 1 & 2 BHK homes, which added to the challenge of showcasing the 3, 4 & 5 BHK options as a unique and attractive choice.


The team at Abstract, a digital marketing agency, created the “Yeh Jodi Hit Hai” campaign to highlight the combination of 3, 4 & 5 BHK options provided by Parivaramm. The team created multiple creatives showcasing various jodis such as mother and daughter, father and son, and husband and wife, and presented them as “Yeh Jodi Hit Hai.” The same emotional touch was used to showcase the 3, 4 & 5 BHK options and presented them as “Jodi Hit Hai” with maximum space and best pricing offered.

The team at Abstract created a multi-channel marketing strategy to promote the campaign. They leveraged social media platforms like Instagram and Facebook to create brand awareness, increase engagement, and drive traffic to the Parivaramm website. They also used targeted advertising to reach potential buyers in the area.

Results :

The “Yeh Jodi Hit Hai” campaign was a success, gaining over 1000 leads within a week of its launch. The emotional touch used in the campaign surprised potential buyers and showed a huge response or interest in the project, leading to double site visits and bookings.

The campaign’s success can be attributed to the strategic use of social media and targeted advertising, along with visually appealing creatives and an emotional touch. The team at Abstract effectively delivered the message of the 3, 4 & 5 BHK options, making them the top choice for potential buyers.

Doubled site visits compared to its previous month


Verified Leads


Impressions on social media


Increased engagement


Boosted website traffic

Start a campaign with us!

We’re not just a digital service provider – we’re your partner in performance