Brand Introduction:

Project Parivaramm is an Eco-modern real estate project located in Vavandhal-NH4-Panvel, Navi Mumbai. It offers spacious and affordable apartments with state-of-the-art amenities and a beautiful location.

Challenge :

In a highly competitive real estate market, how can Project Parivaramm differentiate itself from other established brands in the same area like Wadhwa Wise City and Hiranandani Fortune City?

Strategy:

We positioned Project Parivaramm as “The City of Future: Opportunity” and highlighted the fact that while this area may be considered the city of the future, Parivaramm offers the opportunity to buy a home at the best possible rate compared to its competitors. We created a campaign around this idea to communicate this message effectively to our target audience.

Results :

The campaign was a huge success, with the following results:

3000+

Verified Leads generated

300+

walk-ins

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