Brand Introduction
Pride of Malad is a prestigious real estate project located in Malad East, Mumbai. It offers luxurious and affordable housing options with world-class amenities, and is backed by a strong commitment to timely delivery and customer satisfaction.
Challenge
The real estate market is highly competitive, and it is a challenge for new projects to stand out and connect with potential customers. In this context, Pride of Malad faced the challenge of building a strong brand identity and reputation that would inspire trust and confidence among potential buyers.
Strategy
Abstract Digital World introduced the “Guaranteed” ad campaign for Pride of Malad, focusing on key guarantees such as Happiness, Investment Growth, Quality, and Luxe Life. These creative and engaging ads were strategically launched on diverse digital platforms, including social media, email marketing, and display advertising. The campaign effectively communicated the benefits of investing in Pride of Malad through innovative storytelling and attention-grabbing visuals.
Results
The “Guaranteed” campaign was a huge success, generating over 1000+ verified leads within the first month of launch. The campaign also drove a significant increase in website traffic, with over 50% of visitors being new to the site.
1000+
Verified Leads generated
80%
Qualified leads
50%
Increase in website traffic
