Brand Introduction:

QParc Aurum is a luxurious residential project located in Ghansoli, Navi Mumbai, offering modern and well-designed homes to potential buyers. The project offers state-of-the-art amenities, world-class facilities, and a serene living environment that sets it apart from other residential properties in the area. However, the challenge faced by the project was how to create brand awareness and effectively position themselves in the market.

Challenge :

The challenge for QParc Aurum was to differentiate themselves from other residential projects in the area and position themselves as a unique and desirable option for potential buyers. The project needed a marketing strategy that would effectively showcase their offerings and reach out to their target audience. In addition, the project needed to address the common issue of hidden charges in the real estate market and create an offer that would attract buyers by highlighting all-inclusive pricing.

Execution :

Team Abstract, a digital marketing agency specializing in lead generation, partnered with QParc Aurum to design an offer named “Make Zero Count,” highlighting the all-inclusive pricing of residential homes. Our digital marketing campaign on Facebook, Instagram, and Google Ads targeted potential buyers based on their interests and behaviors, generating verified leads by driving traffic to the project’s landing page. We also used retargeting techniques to reach out to potential buyers who had previously shown interest in the brand.

Results :

The campaign generated over 4500+ high-quality leads, out of which more than 58% were qualified leads. The conversion rate was impressive, indicating that the offer and the digital marketing campaign were successful in persuading potential buyers to take action. The campaign also resulted in a significant increase in website traffic, with a 3x increase in well-targeted traffic to the brand’s website. The success of the campaign demonstrated the effectiveness of a well-planned and executed digital marketing strategy in generating high-quality leads for a real estate project.


Verified Leads generated


Impressive conversion rate


Traffic on brand’s website

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