Brand Introduction:

Eternia Space is a real estate project located in the picturesque and serene location of Karjat. The project offers spacious and luxurious homes that boast of stunning views and top-of-the-line amenities.

Challenge :

Eternia Space, a premium residential project located in Karjat, Mumbai, was looking for an OOH campaign that could effectively communicate with their target audience and simplify the communication process. They were also looking for a partner who could generate verified leads across targeted locations.


Team Abstract was tasked with executing an OOH campaign that could generate verified leads for Eternia Space. Our strategy involved creating an engaging and impactful campaign that communicated the project’s unique features and benefits.

Our OOH campaign, “Party toh banti hai,” utilized creative messaging and visual elements to communicate the project’s value proposition to potential buyers. The campaign messaging highlighted that if you purchase a home under your budget or with Sahyadri Hills views, then a party is sure to follow. We also ran a lead generation campaign concurrently, with a multi-layered filtering process to ensure that only verified and high-quality leads were generated.

The team at Abstract created a multi-channel marketing strategy to promote the campaign. They leveraged social media platforms like Instagram and Facebook to create brand awareness, increase engagement, and drive traffic to the Parivaramm website. They also used targeted advertising to reach potential buyers in the area.

Results :

Our OOH campaign and lead generation efforts were a huge success, generating over 1500 verified leads for Eternia Space. The campaign also resulted in over 1 million impressions and a 2.5X increase in site visits compared to the previous year.

The “Party toh banti hai” campaign was successful in engaging potential buyers and effectively communicating the project’s value proposition. Our lead generation efforts also ensured that only high-quality and verified leads were generated, which resulted in a higher conversion rate and ultimately successful sales for Eternia Space.


Verified leads generated


Impressions generated


Increase in site visits

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