Brand Introduction
La Grandeur is a real estate project located in Dombivli, a suburb in Mumbai, India. The project offers modern amenities and rooftop facilities, which are considered the first of its kind in the area. The challenge was to increase the online presence of La Grandeur, reach more users living in the locality, and make them aware of the project.
Challenge
The challenge for La Grandeur was to enhance its online presence by reaching more users living in the locality and making them aware of the project’s unique features, such as its prime location, nearby railway stations, connectivity, and modern amenities, which would make it the best option for potential buyers.
Strategy
The team at Abstract, a digital marketing agency, created the “Best of Dombivli” campaign to guide users to the best projects in the area. The campaign aimed to highlight La Grandeur as the best project in Dombivli due to its prime location, nearby railway stations, connectivity, and modern amenities. The team believed that these features made La Grandeur the best option for potential buyers. They leveraged social media platforms like Instagram and Facebook to create brand awareness, increase engagement, and drive traffic to the La Grandeur website. They also used targeted advertising to reach potential buyers in the area.
The team created eye-catching creatives and informative content that showcased the unique features of La Grandeur. They used the hashtag #BestOfDombivli to create a buzz around the campaign and encourage user-generated content.
The campaign emphasized four key guarantees: Happiness Guaranteed, Investment Growth Guaranteed, Quality Guaranteed, and Luxe Life Guaranteed. Each guarantee was showcased through a series of creative ads featuring catchy slogans, colorful visuals, and engaging storytelling.
The campaign was launched across multiple digital platforms, including social media, email marketing, and display advertising.
Results
✔️ Increased brand awareness and strong branding of La Grandeur project.
✔️ Maximum site visits in a month.
✔️ Targeted ads, social media strategy boosted site visits, engagement, sales
600k
Profile visits
815k
Impressions
3X
Times Engagement jumped
