Brand Introduction:

Pride of Malad is a prestigious real estate project located in Malad East, Mumbai. It offers luxurious and affordable housing options with world-class amenities, and is backed by a strong commitment to timely delivery and customer satisfaction.

Challenge :

The real estate market is highly competitive, and it is a challenge for new projects to stand out and connect with potential customers. In this context, Pride of Malad faced the challenge of building a strong brand identity and reputation that would inspire trust and confidence among potential buyers.

Strategy:

To address this challenge, we at Abstract Digital World, came up with the concept of “Guaranteed” – a series of innovative and attention-grabbing ad campaigns that highlighted the various guarantees and benefits that come with investing in Pride of Malad.

The campaign emphasized four key guarantees: Happiness Guaranteed, Investment Growth Guaranteed, Quality Guaranteed, and Luxe Life Guaranteed. Each guarantee was showcased through a series of creative ads featuring catchy slogans, colorful visuals, and engaging storytelling.

The campaign was launched across multiple digital platforms, including social media, email marketing, and display advertising.

Results :

The “Guaranteed” campaign was a huge success, generating over 1000+ verified leads within the first month of launch. The campaign also drove a significant increase in website traffic, with over 50% of visitors being new to the site.

Increase in footfalls and sales, contributing to revenue growth for the project

Improved brand reputation and differentiation in a highly competitive market

Positive feedback and engagement from customers and influencers on social media, further increasing brand awareness and reach.

Overall, the campaign was a great success, achieving its objectives of building brand identity, driving sales, and establishing a reputation for Pride of Malad as a trustworthy and customer-centric real estate brand.

1000+

Verified Leads generated

80%

Qualified
leads

50%

increase in website traffic

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Comprehensive audit

We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.

Unique growth strategy

We’ll share our approach, covering how we’d scale your marketing – and how they relate to your objectives.

ROI projections

We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.