Brand Introduction:

Pride of Malad is a prestigious real estate project located in Malad East, Mumbai. It offers luxurious and affordable housing options with world-class amenities, and is backed by a strong commitment to timely delivery and customer satisfaction.

Challenge :

The real estate market is highly competitive, and it is a challenge for new projects to stand out and connect with potential customers. In this context, Pride of Malad faced the challenge of building a strong brand identity and reputation that would inspire trust and confidence among potential buyers.


To address this challenge, we at Abstract Digital World, came up with the concept of “Guaranteed” – a series of innovative and attention-grabbing ad campaigns that highlighted the various guarantees and benefits that come with investing in Pride of Malad.

The campaign emphasized four key guarantees: Happiness Guaranteed, Investment Growth Guaranteed, Quality Guaranteed, and Luxe Life Guaranteed. Each guarantee was showcased through a series of creative ads featuring catchy slogans, colorful visuals, and engaging storytelling.

The campaign was launched across multiple digital platforms, including social media, email marketing, and display advertising.

Results :

The “Guaranteed” campaign was a huge success, generating over 1000+ verified leads within the first month of launch. The campaign also drove a significant increase in website traffic, with over 50% of visitors being new to the site.

Overall, the campaign was a great success, achieving its objectives of building brand identity, driving sales, and establishing a reputation for Pride of Malad as a trustworthy and customer-centric real estate brand.


Verified Leads generated




increase in website traffic

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