Brand Introduction:

La Grandeur is a real estate project located in Dombivli, a suburb in Mumbai, India. The project offers modern amenities and rooftop facilities, which are considered the first of its kind in the area. The challenge was to increase the online presence of La Grandeur, reach more users living in the locality, and make them aware of the project.

Challenge :

The challenge for La Grandeur was to enhance its online presence by reaching more users living in the locality and making them aware of the project’s unique features, such as its prime location, nearby railway stations, connectivity, and modern amenities, which would make it the best option for potential buyers.

Strategy:

The team at Abstract, a digital marketing agency, created the “Best of Dombivli” campaign to guide users to the best projects in the area. The campaign aimed to highlight La Grandeur as the best project in Dombivli due to its prime location, nearby railway stations, connectivity, and modern amenities. The team believed that these features made La Grandeur the best option for potential buyers. They leveraged social media platforms like Instagram and Facebook to create brand awareness, increase engagement, and drive traffic to the La Grandeur website. They also used targeted advertising to reach potential buyers in the area.

The team created eye-catching creatives and informative content that showcased the unique features of La Grandeur. They used the hashtag #BestOfDombivli to create a buzz around the campaign and encourage user-generated content.

The campaign emphasized four key guarantees: Happiness Guaranteed, Investment Growth Guaranteed, Quality Guaranteed, and Luxe Life Guaranteed. Each guarantee was showcased through a series of creative ads featuring catchy slogans, colorful visuals, and engaging storytelling.

The campaign was launched across multiple digital platforms, including social media, email marketing, and display advertising.

Results :

Increased brand awareness and strong branding of La Grandeur project.

Maximum site visits in a month.

Successful establishment of La Grandeur as the top choice for potential buyers in the area.

Targeted ads and social media strategy boosted site visits, engagement, and sales

Boost in sales.

Highlighting La Grandeur’s unique features made it the top choice for potential buyers.

The campaign’s success can be attributed to the strategic use of social media and targeted advertising, along with informative content and eye-catching creatives. Team Abstract effectively highlighted La Grandeur’s unique features, making it the top choice for potential buyers.

600k

Profile visits

815k

Impressions

3X

Times Engagement jumped

Start a campaign with us!

We’re not just a digital service provider – we’re your partner in performance

Comprehensive audit

We’ll review all of your digital marketing channels and outline what’s working, and what needs to be improved.

Unique growth strategy

We’ll share our approach, covering how we’d scale your marketing – and how they relate to your objectives.

ROI projections

We’ll forecast the results you can expect, as well as your investment and the KPIs involved to get you there.