Top Reasons of Using Google AdWords to Grow Your Business Online
When a potential customer is looking for a product, restaurant, service, promotion, or anything from anywhere in the world. It is most likely that they will search for it on Google first. That’s how Google Ads work: someone enters a search term and Google serves them a relevant ad for a product or service according to the keywords entered.
One of the most common questions companies ask when considering a paid search program is: “What is Google AdWords?” To understand if Google AdWords might be right for your business, we’ll break down exactly what it is and discuss how it can help increase your website traffic and conversions.
In recent years, the marketing world has changed dramatically and Google AdWords is one of the platforms fuelling this change. It’s one of the most effective methods of paid online advertising available today.
Google AdWords is now used by thousands of small, medium and large organizations.
All of these organizations have one thing in common.
They want to tap into the huge numbers of people who search for information, products and services online. When used properly, Google AdWords has the potential to drive huge influx of traffic to your website of potential customers who want exactly what you have to offer.
These are the top most reasons to start using Google AdWords to grow business online:
Google AdWords brings in customers and leads –
Google AdWords is one of the best tools for lead generation. If your campaigns are set up properly, it has the potential to send particularly targeted leads to your website, E-commerce portal, opt-in form or other online property.
Google AdWords allows you to focus on targeted customers who are using keywords to search for the product or service that you have to offer.
This means you can continually refine your target keywords so that only those who want to buy your products or services are sent to your websites through this platform.
Google AdWords Allows you to Control the Budget –
If you’re a running a small, local business you might be more familiar with offline advertising methods. If so, you’re likely paying a fixed fee for each ad you publish or run.
With Google AdWords, there is no minimum investment or monthly ad spend, which means there’s much less of a risk when compared to other advertising options with larger up-front costs.
If an ad is performing really well you can improve your results by increasing your ad spend. If it’s underperforming (low impressions, low clickthrough, etc) decrease ad spend or stop it and test something else. Simple!
Businesses Get High ROI –
Unlike other marketing strategies, you only pay for ads people click on. Once you optimize Google AdWords campaigns, you can get a high return on investment which may not be possible to achieve with other marketing strategies.
To get a clearer picture of what will give you the best results, you have to continually test and track your campaigns. Google AdWords is perfect for this because it’s so transparent and the information you need is readily available.
Use the money you save on successful campaigns and campaigns you will be testing in the future.
AdWords Delivers Instant Results Compared to SEO –
The topmost benefit of Google AdWords is that it delivers results faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. But, a well optimized AdWords campaign can work much faster for a business to get the much coveted first spot in search.
Here are some reasons why it’s faster and more effective: –
- You can focus on multiple keywords at a time.
- You can turn the campaign on or off whenever you want to.
- Ads which appears on the top of the page get immediate visibility.
Results are Measurable and Allows Flexibility –
One of the main advantages that online marketing has over traditional marketing channels, like TV or print, is that it’s extremely easy to measure. While AdWords PPC is probably one of the best resources you have to measure what’s working and what is not because it comes equipped with plenty of PPC metrics that do that task for you.
Google AdWords gives you tons of customizable options to track and measure all of your campaigns in one dashboard.
You can, for example, set and track your own goals for: –
- What keywords are performing the best
- What headlines get the best click-through-rate?
- The times your ads are best performing
- Return on Investment (ROI)
- Traffic to your Website
- Brand Awareness
- Sales and Conversions
We have covered all the basic elements of Google AdWords in this blog. We hope these benefits of Google AdWords would help you to get started with running your first Google ad.
Are you a marketer who is not monitoring your AdWords every day? Or are you simply overwhelmed about which metric you should be checking first? Get in Touch with Abstract Digital World’s Google AdWords PPC Experts to get some expert advice.