Top 5 Trends to uplift your Social Media Marketing game
Given that Social Media is at its peak in recent times and with most consumers opting to shop and look for products in the online market to save time and money. We’ve compiled a list of 5 top social media marketing trends you need to consider to kick-start 2019! Some of them withstand the test of time and others have emerged in the last few years and continue growing.
AI Assistants & Voice Search:
Voice search plays an important role in providing all the relevant information that people are searching for through audio content. Artificial Intelligence is getting smarter and the number of errors made by voice assistants like Alexa, Siri and Google has reduced. A large number of people are already using voice search for finding products or availing services on the web. The voice recognition technology is constantly improvising and is reckoned to disrupt the marketing world. The growing trend of voice search among people will impact social media marketing trends. So businesses that don’t incorporate voice search feature in their SEO strategy will experience a major blow.
Videos, Live Streaming and Podcasts:
Blog posts can still be effective in 2019. Long-form posts can still engage readers, provided that they are appealing and properly formatted to facilitate the reading experiences across all devices. Content consumption though goes way further than written text, with videos, live streaming and podcasts seeing great success. From the rise of Youtube to the introduction of IGTV, social media platforms were always interested in highlighting video content.
Facebook has even adjusted their algorithm to ensure that video posts show up more frequently on our feeds. Video marketing is becoming more appealing both for brands but also for users who notice the content that stands out.
User-generated content is a form of social proof. Today, customers don’t trust a brand easily. Photos, reviews, and other content posted by consumers give your brand legitimacy. Through user-generated content, you can show your followers how great your business is rather than simply telling them. In 2017, 85% of consumers reported trusting online reviews and personal recommendations equally. With seemingly limitless options on the Internet, buyers find comfort and legitimacy in online reviews. User-generated content helps humanize your business, which can increase engagements with your followers.
Messaging Apps and Chat-bots Gain Ground:
Businesses are providing multiple channels for customers to reach out to them. The popularity of messaging apps like Facebook Messenger, Hike, WhatsApp, and WhatsApp for Business, etc. has made it simpler to connect to the customer. Also, chat-bots are increasingly becoming a marketer’s favourite tool to have one-to-one personalized conversations with their customers. They offer more personalized interactions to provide instant customer service and have an easy-to-use interface, are quicker to use, and convenient.
Temporary Content & Stories:
Snapchat currently has about 188 million daily active users. To compete with Snapchat’s main feature of content that disappears after 24 hours (or after someone views it in a private message), Instagram rolled out Instagram stories in 2016 and has since grown it to include live streams (something that isn’t available to Snapchat’s regular users). Try featuring your employees and showing off your products on your Snapchat or Instagram Story timeline to see if temporary content will work for your business.
Social media marketing managers have to innovate, especially in highly competitive industries to stand out from the competition and engage audience. They need to find new ways to connect with customers, such as live streaming, influencer marketing and employee advocacy on social media. Stay on top of the latest social media marketing trends to stand out from the crowd!