The Ultimate Guide to Use Keywords in Your Blogging Strategy
If you have a blog, chances are you already understand the importance of business blogging to improve SEO ranking and organic website traffic. But do you know how to optimize your blog posts to make them more search engine friendly?
By now every web marketer knows that each page of a website should target a well-chosen and researched keyword phrase (whether or not they follow through on this strategy!). But many people skip the keyword research step entirely when it comes to blogging. It’s a wasted opportunity, because – blog posts optimized according to keyword can help your website rank constantly:
Here are 6 easy SEO Keywords tips to help your website grow:
Identify Relevant Keywords –
Before you can target anything, you need to determine what keyword phrases are likely to bring in relevant traffic. The kind of research you do will depend on your goals for the post.
If you’re chasing a timely topic – Use Google Trends or Google Suggest to find keyword phrases.
Focus on Long-tail Keywords –
Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as possible. Nowadays, this actually hurts your SEO because search engines consider this keyword stuffing.
A good rule of thumb is to focus on one or two long-tail keywords per blog post. While you can use more than one keyword in a single post, keep the focus of the post narrow enough to allow you to spend time actually optimizing for just one or two keywords.
On-Page SEO Process –
According to Search Engine Journal, 70 – 80% of users ignore paid search, focusing solely on organic results. When done correctly, on-page SEO can powerfully improve your site’s search result performance.
Learning how to do SEO like a pro will eventually pay off in more direct ways, too. One B2C company saw a 42.4% revenue increase when they started driving more organic customers to their site.
Utilize keywords throughout your post –
Once you have targeted a couple of valuable, relevant keywords, it is important to place them where they will have the most impact for humans and search engine crawlers indexing your content.
- Headings and subheadings
- Introductory sentence
- Concluding paragraph
- Anchor text (text you hyperlink to other related pages on your site)
- Title tags and meta descriptions
Reference others with links –
When you mention another blogger or article in your blog post, include a link to the information you are referencing. Not only is its good blogging etiquette, but you may also get lucky and receive a link back. Quality links are a valuable commodity for any site looking to rank higher in search engine results pages.
Create Similar URLs –
Search engines also look to your URL to figure out what your post is about, and it’s one of the first things it’ll crawl on a page. You have a huge opportunity to optimize your URLs on every post you publish, as every post, lives on its own unique URL — so make sure you include your one to two keywords in it.
Once you identify the goals and intent of your ideal readers, you’ll be on track to deliver content organically that is always relevant to them.