5 Vital Steps to boost your brands online reputation
With the rise of Digital Marketing Industry, your brand’s online reputation is constantly evolving and re-defined by every social media comment, review, and blog post. Digital intelligence is comprised of several different tactics dealing with your brand’s online presence and reputation. Many of them you may recognize as buzzword acronyms – SEO, SEM, and PPC. Over the past couple of years, we’ve seen incredible results in increased website traffic, lead generation, and organic keyword ranking solely from digital intelligence efforts.
One tactic that is often forgotten or unknown, but is actually the most important, is online reputation management. When someone discovers your business, they make judgments and buying decisions based on this content online. Imagine the effect on your online reputation when an online search produces a page full of websites containing only positive reviews, complimentary articles and glowing testimonials. You’ll project a much better image to everyone who finds you through Google.
So, how do you improve your company’s online reputation?
Here are five key strategies to improve and maintain your brands online reputation:
Create & Design a New Website or Update the Existing Site:
The first thing you’ll want to do is make sure everything on your site, both big and small, is still working properly. This may seem like a lot, but it’s important that every page makes a strong impression. While you’re going through your site, this is also a smart time to ensure that your content is properly organized and optimized.
Perform A/B testing after ensuring that everything is up-to-date, you should determine whether your site is as effective as it could be. This enables you to optimize the website as per the users’ preferences making the website more user-friendly. Having an Internet presence is an important part of a good SEO (search engine optimization) strategy. Keeping your site both attractive and functional is important for users, and having fresh content can help you rank highly in search engine results.
Determine your Business goals and Unique Value Proposition:
Do you want to bring in more business, or are you hoping to start your own venture in a few years? Your answer to these questions will be instrumental in guiding your decisions about content and social media.
Next, you’ll want to figure out your unique value proposition (UVP). That’s a fancy way of saying you need to determine what benefit you offer people. Who specifically are you helping, what problem are you solving for them and what makes you different from everyone else trying to solve the same problem? From there, you’ll be able to figure out what audience you’d like to help the most and how you can be better than your competition.
Develop a content and social strategy:
Once you’ve developed a strategy to guide your activity online, it’s time to put a real plan in place. One way to do that is to answer the question, “How can I delight and impress my audience while simultaneously pushing my personal brand?” on Social Media Platforms to increase your brand engagements and awareness. If you figure out exactly what your audience wants to know about you or your product, you’ll be well on your way to getting deserved attention and growing your following.
Claim your Google My Business profile:
Claiming your listing will give you authority to control your company information, images, location, and any other information your potential customers need to know. Think about the last time you bought something on Amazon. Did you glance at the rating or read any reviews before making the decision to buy? (We hope so!).
Online Customers follow the same process when researching your company or product. Taking control of your reviews allows you to write your own narrative and make that first impression count.
Deliver on your promises consistently:
As with any human relationships, living up to your word and being consistent in all areas of your communication with your customers is essential to building a great online reputation. Sometimes it may be challenging to respond to negative remarks that or not justified or that are harsh. However, it’s important to maintain a level of professionalism and friendliness that best represents your company during your response.
If you take it customer feedback as an opportunity to make real changes in your business, and actually improve your organization, savvy customers will definitely notice, and come back for more.
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