5 Impactful Reasons Video Marketing Practices Bring your Business to life

 

We recently published an infographic on how powerful video will become. But the future has already arrived. This has been a full-on video revolution year for marketers. 

For starters let’s take a look at some Video Marketing statistics –

According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. 

Video is progressing rapidly and will reach new heights sooner than we think. This trend is fuelled by 83% of businesses believing that video marketing gives them a good ROI.

Around 59% of administrators say they would preferably watch a video than reading any text content. (WordStream)

Here are the top 5 Impactful Video Marketing Trends to follows:

Videos content engages the customer:

65% of video viewers watch more than three-quarters of a video, which is significantly more than text-based content. In addition, YouTube gets more than 4 billion views/day.

Video content has been shown to attract more consumer attention than other forms of content. The current state of content marketing is highly competitive. Consumers are presented with an excess of content to look at and dedicate their time to reading/viewing. The more captivating your content, the more likely it is be consumed.

Video Boosts Sales and Conversions:

More and more people are going to YouTube to be entertained and to learn. Some people go to YouTube before making a buying decision.  Video product reviews are popular because they give an insight into the product and are usually honest, compared to an advert.

Recent research says 71% of marketers report video conversion rates outperform their other content marketing efforts. Video content marketing can also lead directly to sales. Well, research shows 74% of users who watched an explainer video about a product ultimately purchased it.

Video Content Compliments SEO:

If you take the time to optimise your videos for search engines, you can bring organic traffic to them. Including video content on your website helps increase the amount of time visitors spend on your site. Longer time spent on sites builds up a higher level of trust with search engines, and signals to them your site is providing quality content.

I’ll come right out of the gate and say it – YouTube is the second largest search engine in the world by a wide margin. Did you see that coming? I bet you didn’t. But if you think about it, it makes a lot of sense. If people are watching more and more videos every day, it’s just logical for the biggest video platform to be a place where they search for them.

Videos Are Much Better Than Textual Content:

Do you know how much of your latest blog post your readers actually read? Did they only read the first paragraph? Did they skip to the end? Did they share it with friends? Text-based content is incredibly hard to measure in terms of these counts.

65% of video viewers watch more than three-quarters of a video, which is significantly more than text-based content – That means video content gets positioned high in SERPs.

Video contents are also fit for all gadgets, going from PCs to cell phones. This grows the scope of videos and makes it easier to be customer-centric.

ROI on Video Content is Massive:

52% of owners say that videos for businesses have the greatest ROI in marketing, which is a huge compliment from the financial side. That sort of confidence in videos can serve you as a guarantee that, although you’ll have to put in some serious bucks at first, you’ll see that money finding its way back to you in a couple of months after which, all that keeps coming is pure revenue.

Another good news is that your videos don’t have to be perfect. It’s the content that matters! Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. Low quality and poor design didn’t matter nearly as much. So, it’s fair to say that video is like pizza – when it’s bad, it’s still pretty good!

Tip:

There is no question that video is here to stay and in order to stay competitive and relevant, it will be critical to incorporate video into your content marketing strategy. 

Want to get started but need a little help? Connect with Abstract Digital World to use video content in your marketing efforts to boost your business.