5 Advanced Features That Only LinkedIn Advertising Offers


LinkedIn advertising has several unique benefits that no other social media platform provides. With more than 100 million users and counting, LinkedIn is a flourishing social media platform for business professionals worldwide and with sharp audience targeting options, LinkedIn is just the right channel to help your business attract customers depending on your marketing goals.

Marketing is all about making the right connections and developing meaningful relationships. Unfortunately, many people find this difficult in today’s fast-paced world. It’s not enough to simply send a message and hope for a response. Business leaders must deal with massive amounts of spam every day. Making your message stand out above the rest takes skill and practice. This is why it’s so important to have a LinkedIn advertising strategy in place.

Here are 5 major advanced features of LinkedIn advertising over its peers:

LinkedIn Ad Targeting Options –

Marketing is nothing but giving right message to right people at right time. Considering this the target audience you choose becomes vital for your campaign. This is where LinkedIn has edge over its competitors in advertising, apart from standard demographic data, LinkedIn allows you to target your ads based on variables such as:

  • Skillset
  • Degree
  • Industry
  • Company size & name
  • Job title
  • Job function

Not only this LinkedIn also provides you option to exclude certain audiences, ensuring that your assets don’t get wasted due to irrelevant click traffic.

Budget Controls –

Typically, LinkedIn advertising is more expensive than other platforms. Still, it does not mean that it’s overpriced or that it will derail your budget.

LinkedIn Ads are sold through an auction. But you have a number of controls that include total and daily budgets. Your pricing options consist of cost-per-click, cost-per-impression, and cost-per-send. Alongside budget, you can also control bid types, ad rotation, and optimization for conversions.

Features to Generate Leads –

Most business owners and marketing managers don’t have the time or knowledge of how to run advanced advertising campaigns. Therefore, it’s usually best to hire an outside digital marketing firm who is not only on top of the latest changes and trends, but has also spent years mastering and providing a successful ROI for their client’s advertising campaigns. Your digital marketing firm can run a variety of advanced LinkedIn features including:

  • Video Posts
  • Client recommendations
  • LinkedIn Groups
  • LinkedIn Ads
  • InMail and Sponsored InMail

While LinkedIn Groups used to be a place for spam and ads, new updates have made these groups ideal for marketing. Changes include the ability to post videos, tag users, reply to comments, and view content from your groups in your home feed. If you haven’t already, now is the time to join or start a LinkedIn Group.

Solitary Social Media Platform for Professionals –

LinkedIn is platform especially designed for professionals so users on this platform actively engage with content that matches their professional interests. When you promote on LinkedIn, you can assure yourself that you are reaching top-of-funnel audiences mostly the decision makers. And because you’re engaging with them in a professional setting, they’re also more receptive to your marketing message.

LinkedIn Connections –

InMail: –

LinkedIn’s InMail feature allows users to contact 2nd and 3rd degree connections. This is different than the standard messaging feature, which only allows users to contact 1stdegree connections. InMail is only available to paid LinkedIn users, but is well worth the investment. You can also choose to use Sponsored InMail, a paid service that allows users to send messages to a specific audience.

Targeted Searches: – 

Take advantage of LinkedIn’s targeted search feature when searching for prospective clients. After entering a general keyword, LinkedIn provides a series of filtering options at the top of the search results. This allows you to narrow your search by location, industry, connection type, title keywords, and more. The connection type filter is especially useful. Choosing 2nd degree connections allows you to reach out to users that have mutual connections. These users are more likely to accept your request than users without any connection at all.

Conclusion –

The right LinkedIn advertising and marketing programs can help generate qualified leads. This is crucial to success. If you have questions or need help developing an effective lead generation strategy, we strongly suggest reaching out Abstract Digital World for help.