Brand Strategy

Codename Big5

Big5 Homes by Nandadeep Homes offer studio apartments, 1-bedroom, and 2-bedroom apartments in Bhivpuri, Karjat. With magnificent natural surroundings and 30 different modern amenities available for residents. With both under construction and ready possession options available at your disposal, this project is the perfect dream home at an affordable price. 

Microsite | Lead Generation | Performance Marketing 

Exploring the creative process

To establish and elevate the image of “Parivaramm – Salaah Nahi Saath Denge!”


The dearth of people for the project location was unfavorable in terms of interest. The location is located in a pollution-free zone and is surrounded by amazing nature, making it a desirable project, but generated leads by the project prove to be ineffective in converting.


We’ve started to identify people who are interested in second homes and frequent travelers for a staycation. With our A/B testing, we have carried out the interested target audiences and started with 30 leads per day to 200 leads per day with Campaign Budget Optimization. On a daily basis, 60% of leads were considered Hot & Warm leads and resulted in 2X conversions.


We Hit 2000 Leads in Just One Month!


People Reach




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