Are you looking to get more value out of your Google Ads campaigns? Here are 10 secret strategies that can help you maximise your returns:
Use negative keywords: Negative keywords allow you to exclude certain search terms from your campaigns, helping to ensure that your ads are only shown to the most relevant audiences.
Leverage ad extensions: Ad extensions can help to improve the visibility and performance of your ads by providing additional information, such as your location, phone number, or reviews.
Experiment with different ad formats: Google offers a variety of ad formats, including text, image, and video ads. Try testing different formats to see which ones perform best for your business.
Optimise your landing pages: Your landing pages should be well-designed and optimised for conversions. Make sure they load quickly, have a clear value proposition, and include a strong call-to-action.
Use retargeting: Retargeting allows you to show ads to people who have already visited your website. This can be a powerful way to bring back visitors who may not have converted the first time.
Utilise audience targeting: Google allows you to target your ads to specific audiences based on factors like demographics, interests, and behaviours. Take advantage of these options to reach the right people with your ads.
Use single keyword ad groups (SKAGs): SKAGs involve creating separate ad groups for each individual keyword. This can help to improve the relevancy and performance of your ads.
Experiment with different ad copy: The language and tone of your ad copy can have a big impact on its performance. Try testing different versions of your ad copy to see which ones resonate most with your target audience.
Utilise automation: Google Ads offers a range of automation tools, such as Smart Bidding and Automated Rules, that can help you optimise your campaigns and save time.
Stay up-to-date with the latest features: Google is constantly rolling out new features and updates to its advertising platform. Make sure to stay up-to-date and take advantage of these new opportunities as they become available.
Abstract Digital World Pvt. Ltd. offers a variety of services to ensure you’re using Google Ads to its fullest potential. Reach out to us today and find out how we can help grow your real estate business.