Google Ads

10 Secret Strategies to Maximise Google Ads Returns

Are you looking to get more value out of your Google Ads campaigns? Here are 10 secret strategies that can help you maximise your returns:

Use negative keywords: Negative keywords allow you to exclude certain search terms from your campaigns, helping to ensure that your ads are only shown to the most relevant audiences.

Leverage ad extensions: Ad extensions can help to improve the visibility and performance of your ads by providing additional information, such as your location, phone number, or reviews.

Experiment with different ad formats: Google offers a variety of ad formats, including text, image, and video ads. Try testing different formats to see which ones perform best for your business.

Optimise your landing pages: Your landing pages should be well-designed and optimised for conversions. Make sure they load quickly, have a clear value proposition, and include a strong call-to-action.

Use retargeting: Retargeting allows you to show ads to people who have already visited your website. This can be a powerful way to bring back visitors who may not have converted the first time.

Utilise audience targeting: Google allows you to target your ads to specific audiences based on factors like demographics, interests, and behaviours. Take advantage of these options to reach the right people with your ads.

Use single keyword ad groups (SKAGs): SKAGs involve creating separate ad groups for each individual keyword. This can help to improve the relevancy and performance of your ads.

Experiment with different ad copy: The language and tone of your ad copy can have a big impact on its performance. Try testing different versions of your ad copy to see which ones resonate most with your target audience.

Utilise automation: Google Ads offers a range of automation tools, such as Smart Bidding and Automated Rules, that can help you optimise your campaigns and save time.

Stay up-to-date with the latest features: Google is constantly rolling out new features and updates to its advertising platform. Make sure to stay up-to-date and take advantage of these new opportunities as they become available.

Abstract Digital World Pvt. Ltd. offers a variety of services to ensure you’re using Google Ads to its fullest potential. Reach out to us today and find out how we can help grow your real estate business.

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      Career – Explore Opportunities



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      Graphic Designer.

      Girl in a jacket  Job Description :

      We are looking for a skilled and creative Graphic Designer to join our team in Mahape, Navi Mumbai. As a Graphic Designer, you will be responsible for creating visually appealing designs for both digital and print media. Your work will be crucial in maintaining our brand identity and effectively reaching our target audience.

      Girl in a jacket  Experience :

      • 1 year +

      Girl in a jacket  Location and Work Arrangement :

      • This is an on-site position in Mahape, Navi Mumbai.
      • The successful candidate will work from our office.

      Girl in a jacket  Responsibilities :

      •  Collaborate with marketing and creative teams to understand project goals.
      • Design eye-catching graphics for digital and print materials, such as social media posts, websites, brochures, flyers, and posters.
      • Create user-friendly interfaces for web and mobile applications.
      • Produce engaging infographics and data visualizations.
      • Ensure designs align with brand guidelines for consistency.
      • Stay updated on design trends and new technologies.
      • Handle multiple projects and meet deadlines.
      • Provide creative solutions for cross-functional teams.
      • Perform quality checks to maintain accuracy.

      Girl in a jacket  Requirements :

      • At least 1 year of experience as a Graphic Designer.
      • A strong portfolio showcasing diverse design projects.
      • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Coral Draw, etc.).
      • Understanding of design principles, typography, and color theory.
      • Knowledge of UI/UX design and responsive design.
      • Excellent communication and interpersonal skills.
      • Ability to work independently and as part of a team.
      • Strong attention to detail and a passion for delivering high-quality work.
      • Familiarity with print production processes is a plus.
      • A degree or diploma in Graphic Design or a related field is preferred but not mandatory.

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      Content Writer Intern

      Girl in a jacket  Job Description :

      We are seeking a Content Writer Intern to join our team and work remotely from home. As a Content Writer Intern, you will collaborate with our content team to create engaging and high-quality content for our digital platforms. This internship offers a great opportunity to enhance your writing skills, learn about content marketing, and gain valuable experience in the field of digital content creation from the comfort of your home.

      Girl in a jacket  Experience :

      • 1-2 years

      Girl in a jacket  Location and Work Arrangement :

      • Work from home

      Girl in a jacket  Responsibilities :

      • Assist in creating compelling and SEO-friendly content for blogs, articles, social media, and website pages.
      • Conduct research to gather information and data for content development.
      • Collaborate with the content team to brainstorm and pitch content ideas.
      • Proofread and edit content to ensure accuracy and adherence to brand guidelines.
      • Learn and implement basic on-page SEO techniques to optimize content for search engines.
      • Follow editorial calendars and meet deadlines for content delivery.
      • Engage with the team to brainstorm and provide creative input for content strategies.
      • Adapt writing style and tone to suit different target audiences and platforms.
      • Receive feedback from senior content writers and apply improvements to your work.

      Girl in a jacket  Requirements :

      • Excellent command of the English language with strong writing and grammar skills.
      • A passion for writing and an interest in digital content creation.
      • Basic knowledge of SEO and content marketing principles (prior experience is a plus).
      • Ability to work independently and manage tasks in a remote work environment.
      • Strong attention to detail and the willingness to learn and grow.
      • An online writing portfolio or writing samples (if available) will be a bonus.

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      Laravel Developer

      Girl in a jacket Job Description :

      We are looking for a talented Laravel Developer to join our team. As a Laravel Developer, you will be responsible for developing and maintaining high-quality web applications using the Laravel PHP framework. Your primary focus will be to understand project requirements, design robust solutions, write clean and efficient code, and collaborate with the team to deliver exceptional web experiences.

      Girl in a jacket  Experience :

      • 1-2 years

      Girl in a jacket  Location and Work Arrangement :

      • Office-based (Work from the office)

      Girl in a jacket  Responsibilities :

      • Develop, test, and deploy web applications using the Laravel PHP framework.
      • Write clean, well-structured, and efficient code that adheres to industry best practices and coding standards.
      • Collaborate with the team to understand project requirements and propose appropriate solutions.
      • Troubleshoot and resolve bugs and issues in existing applications.
      • Optimize application performance and ensure scalability.
      • Integrate data storage solutions, such as databases and APIs, into the applications.
      • Implement security and data protection measures to safeguard the applications.
      • Stay up-to-date with the latest advancements and trends in web development and Laravel.
      • Participate in code reviews to maintain code quality and share knowledge with the team.
      • Work closely with designers, front-end developers, and other stakeholders to ensure seamless integration of frontend and backend components.

      Girl in a jacket  Requirements :

      • Proven experience as a Laravel Developer with 1-2 years of hands-on experience.
      • Strong understanding of PHP and object-oriented programming concepts.
      • Solid knowledge of the Laravel framework and its ecosystem.
      • Proficient in using MySQL or other relational databases.
      • Familiarity with front-end technologies like HTML, CSS, and JavaScript.
      • Experience with version control systems like Git.
      • Knowledge of RESTful API design and development.
      • Understanding of software development life cycle (SDLC) and agile methodologies.
      • Ability to work independently and as part of a team.
      • Good communication and problem-solving skills.

      Girl in a jacket  If you are a passionate Laravel Developer with the required experience and skills, we would love to hear from you. Join our team and be a part of exciting projects and opportunities to grow as a developer.

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      Social Media Executive

      Girl in a jacket  Job Description :

      As a Social Media Executive, you'll play a crucial role in planning and managing digital marketing campaigns to promote our brand and offerings. Join our marketing team and drive online traffic, engagement, and conversions through various digital channels. We're seeking someone with a solid grasp of digital marketing strategies, tools, and hands-on experience in executing successful campaigns.

      Girl in a jacket  Experience :

      • 1-2 years

      Girl in a jacket  Location and Work Arrangement :

      • Office-based (Work from the office)

      Girl in a jacket  Responsibilities :

      • Create, execute, and monitor digital marketing campaigns across platforms like social media, email marketing, PPC, SEO, and content marketing.
      • Collaborate with the marketing team to develop integrated marketing strategies and maintain brand consistency.
      • Analyze website traffic and user behavior using web analytics tools to optimize campaigns.
      • Craft compelling content for social media, blogs, newsletters, and ads.
      • Manage and grow our social media presence, engaging with the community and fostering brand advocacy.
      • Monitor and analyze campaign performance, generating reports and presenting findings to stakeholders.
      • Stay updated with the latest trends and tools in digital marketing, providing proactive recommendations for better results.
      • Coordinate with external agencies, vendors, and partners for specific marketing projects.
      • Work closely with design and content teams to create visually appealing marketing assets.

      Girl in a jacket  Requirements :

      • Bachelor's degree in Marketing, Digital Marketing, or a related field.
      • At least 1 year of hands-on experience in digital marketing, preferably in a similar role or industry.
      • Proficiency in digital marketing tools like Google Analytics, Google Ads, Facebook Business Manager, and email marketing platforms.
      • Strong understanding of SEO principles and on-page optimization techniques.
      • Analytical mindset to interpret data and optimize marketing strategies.
      • Self-motivated and proactive, capable of working independently and collaboratively.
      • Passionate about staying updated with the latest digital marketing trends and technologies.

      Girl in a jacket  Join us on an exciting journey to drive our brand's growth and success in the digital space! If you have the required skills and experience, we look forward to receiving your application.

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      Telecaller

      Girl in a jacket  Job Description :

      We are seeking a skilled Telecaller to join our team. As a Telecaller, you will be responsible for making outbound calls to potential customers, introducing our products/services, and generating leads. Your excellent communication and persuasion skills will be essential in building rapport with customers and promoting our offerings effectively.

      Girl in a jacket  Experience :

      • 1-2 years

      Girl in a jacket  Location and Work Arrangement :

      • Office-based (Work from the office)

      Girl in a jacket  Responsibilities :

      • Make outbound calls to potential customers to promote our products/services.
      • Introduce our company and offerings in a clear and engaging manner.
      • Follow scripts and talking points to present information consistently.
      • Answer customer inquiries and provide relevant information.
      • Identify and generate sales leads through telecalling.
      • Maintain accurate and up-to-date records of customer interactions.
      • Achieve daily, weekly, and monthly targets for lead generation and sales.
      • Collaborate with the sales team to pass on qualified leads.
      • Provide feedback and suggestions to improve telecalling processes.
      • Ensure customer satisfaction and represent the company in a professional manner.

      Girl in a jacket  Requirements :

      • Proven experience as a Telecaller with 1-2 years of experience.
      • Excellent verbal communication and interpersonal skills.
      • Ability to persuade and handle objections effectively.
      • Basic computer knowledge for data entry and CRM usage.
      • Strong organizational and time management skills.
      • Goal-oriented with a focus on achieving targets.
      • Positive and enthusiastic attitude towards telecalling.
      • High school diploma or equivalent education.

      Girl in a jacket  If you have the required experience and skills as a Telecaller, join our team to contribute to our success and grow in your career.

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      Sales Representative

      Girl in a jacket  Job Description :

      We are hiring a Sales Representative with 1-2 years of experience to join our team. As a Sales Representative, your primary responsibility will be to represent our company and sell our products/services to potential clients. You will actively participate in attending client meetings to understand their needs, present our offerings, and negotiate sales terms. Your goal-oriented approach and excellent communication skills will be essential in achieving sales targets and driving business growth.

      Girl in a jacket  Experience :

      • 1 year +

      Girl in a jacket  Location and Work Arrangement :

      • Work from home

      Girl in a jacket  Responsibilities :

      • Actively engage in attending client meetings to showcase our products/services.
      • Understand client requirements and propose appropriate solutions to meet their needs.
      • Present and demonstrate our offerings in a compelling and persuasive manner.
      • Build and maintain strong relationships with clients to foster customer loyalty.
      • Utilize your sales experience to achieve individual and team sales targets.
      • Collaborate with the sales team to strategize and execute sales plans effectively.
      • Keep up-to-date with product knowledge and industry trends to provide accurate information to clients.
      • Handle customer inquiries, objections, and negotiate sales terms confidently.
      • Maintain detailed records of sales activities and customer interactions.
      • Provide timely and accurate sales reports to the sales manager.

      Girl in a jacket  Requirements :

      • Proven experience as a Sales Representative with 1-2 years of successful sales track record.
      • Excellent communication, negotiation, and interpersonal skills.
      • Strong customer focus and ability to build lasting relationships.
      • Goal-oriented, self-motivated, and able to work independently.
      • Experience in attending client meetings and making sales presentations.
      • Familiarity with sales techniques and CRM software is a plus.
      • Ability to thrive in a fast-paced and competitive sales environment.
      • High school diploma or equivalent education required; Bachelor's degree is a bonus.

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      WordPress Developer

      Girl in a jacket  Job Description :

      We are seeking a skilled WordPress Developer with 1-2 years of experience to join our team. As a WordPress Developer, you will be responsible for designing, building, and maintaining WordPress websites and applications. Your expertise in WordPress development and problem-solving skills will play a vital role in creating user-friendly and visually appealing digital solutions.

      Girl in a jacket  Experience :

      • 1-2 years

      Girl in a jacket  Location and Work Arrangement :

      • Office-based (Work from the office)

      Girl in a jacket  Responsibilities :

      • Develop and customize WordPress themes and plugins to meet project requirements.
      • Collaborate with designers and front-end developers to implement responsive and visually appealing designs.
      • Troubleshoot and resolve issues in existing WordPress websites and applications.
      • Optimize website performance for speed and usability.
      • Ensure code quality, security, and best practices in WordPress development.
      • Stay up-to-date with the latest WordPress trends and technologies.
      • Communicate effectively with team members and clients to understand project goals and deliver results.
      • Implement SEO best practices and ensure websites are search engine-friendly.
      • Provide technical support and guidance to team members as needed.
      • Maintain a strong understanding of industry trends and developments.

      Girl in a jacket  Requirements :

      • Proven experience as a WordPress Developer with 1-2 years of hands-on experience.
      • Proficiency in HTML, CSS, PHP, and JavaScript.
      • Experience with WordPress theme and plugin development.
      • Strong understanding of responsive design principles.
      • Knowledge of web standards, usability, and best practices.
      • Familiarity with SEO and performance optimization techniques.
      • Problem-solving skills and ability to troubleshoot technical issues.
      • Excellent communication and teamwork skills.

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      HR Executive

      Girl in a jacket  Experience :

      • 1-2 years

      Girl in a jacket  Job Location:

      • Mahape - Navi Mumbai

      Girl in a jacket  HR Manager Responsibilities:

      • Consistently recruiting excellent staff.
      • Maintaining a smooth onboarding process.
      • Training, counseling, and coaching our staff.
      • Resolving conflicts through positive and professional mediation.
      • Carrying out necessary administrative duties.
      • Conducting performance and wage reviews.
      • Developing clear policies and ensuring policy awareness.
      • Creating clear and concise reports.
      • Giving helpful and engaging presentations.
      • Maintaining and reporting on workplace health and safety compliance.
      • Handling workplace investigations, disciplinary, and termination procedures.
      • Maintaining employee and workplace privacy.
      • Leading a team of junior human resource manager.

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      SEO Specialist

      Girl in a jacket  Experience :

      • 1-2 years

      Girl in a jacket  Job Location:

      • Mahape - Navi Mumbai

      Girl in a jacket  HR Manager Responsibilities:

      • Develop optimization strategies that increase the company's search engine results rankings
      • Develop and execute off-page SEO through link building
      • Research SEO keywords to use throughout the company's website and marketing materials
      • Set measurable goals that demonstrate improvement in marketing efforts
      • Monitor daily performance metrics to understand SEO strategy performance
      • Efficiently communicate with other marketing professionals to align goals
      • Collaborate with others within the marketing department to manage SEO strategy
      • Write compelling and high-quality website content, including blog posts and page descriptions
      • Update content and website links for maximum optimization and search engine rankings

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